BlueJ: What do they do?
The project focused on combining Thomson Reuters’ vast database of authoritative legal knowledge with BlueJ’s AI-driven predictive insights. Our role was to ensure that this powerful combination was delivered through an interface that is intuitive, efficient, and easy to adopt for professionals who work under time-sensitive conditions.
Problem statement
Legal research and compliance are often time-consuming and fragmented processes. Professionals deal with large volumes of tax legislation, precedents, and documentation spread across multiple systems.
Key challenges included:
Collaboration Gaps: Teams often worked in silos, with little support for shared work or version control.
Overwhelming Information: Legal professionals had to sift through lengthy documents to find relevant insights.
Inefficient Workflows: Traditional tools lacked guided flows, forcing users to navigate complex tax scenarios manually.
Low Usability: Existing platforms were cluttered and unintuitive, creating a steep learning curve.
Our Role
Our team worked closely with stakeholders at Thomson Reuters and BlueJ to design the platform. The responsibilities included:
Running usability testing sessions to validate the design.
Conducting stakeholder interviews and user research with tax professionals.
Creating wireframes and information architecture for the application.
Designing high-fidelity UI screens that adhered to Thomson Reuters’ brand identity.
Building a scalable design system for consistency across modules.
Research & Insights
The discovery phase involved understanding the needs of tax professionals, researchers, and compliance officers. Through interviews and workflow observations, we uncovered the following insights:
Collaboration: Team members needed features like shared workspaces, notes, and report generation.
Dashboard Preference: Users preferred a dashboard that surfaced frequently used tools and case summaries rather than overwhelming them with menus.
Guided Flows Needed: Many professionals wanted step-by-step guidance when exploring case laws or compliance scenarios.
Search Efficiency: Search was a critical feature, but users demanded smarter filtering and categorization.
Key Features & Screens
Login & Onboarding
- A clean and secure login process.
- Simple onboarding with visuals to explain the platform’s key features.

Dashboard
- Card-based quick access to tools like Case Law Explorer, Compliance Checker, and Research Reports.
- Global search for faster discovery of cases and documents.

Case Law Explorer
- Guided questions to narrow down case precedents.
- An interactive results view with summaries and references.

Compliance Checker
- Form-based flows where users input specific case details.
- AI-powered suggestions surfaced related precedents automatically.

Reports & Scheduling
- One-click report generation with a structured format.
- Integrated calendar for deadlines, hearings, and compliance milestones.

Conclusion
The Thomson Reuters x BlueJ collaboration successfully transformed a traditionally complex and time-intensive process into a streamlined digital experience. By focusing on simplicity, guided interactions, and user needs, we delivered a platform that empowers tax professionals to work faster and smarter.
GoUI/UX for Zopping
- 50% faster workflows due to guided flows and modular dashboards.
- Higher adoption rate across legal firms as the system required less training.
- Improved decision accuracy thanks to integrated AI-driven recommendations.
